New media content & cross-platform distribution is rapidly becoming a must for all content developers, producers and media executives worldwide. As Asia's world city, Hong Kong must keep up with the new rising trends on web content, transmedia, branded entertainment and web-series.

​

The Hong Kong Webfest 2013 sheds a light on local and international media formats, rising trends in cross-platform storytelling and new finance structures for international co-productions. With thrilling panel discussions and project presentations by international industry experts, the event concentrates on encouraging local creators to produce their content with transmedia tools and production models, shaping the future of the Asian entertainment industry, continuing Hong Kong's success as a creative hub.